Coca-Cola under fire over ad showing Coke handout to indigenous people
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Consumer rights and health groups are calling on the Mexican government to ban a new Coca-Cola ad depicting young white people handing out Coke as a service project at an indigenous community in southern Oaxaca state.
The ad has been criticised for its depiction of light-skinned, model-like young people joyously constructing a Coca-Cola tree in town and hauling in coolers of Coke.
Mexico has skyrocketing rates of obesity and diabetes, especially among indigenous people.
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Sourced through Scoop.it from: www.theguardian.com
Multinational corporation trying to make money off the image of happy indigenous Mexicans when in fact, Coca Cola is not truly helping them but harming them.